Return to Aeternum
Still considered to be the gold standard of Twitch win-back campaigns, this collaboration with Amazon Games resulted in billions of minutes watched and a nearly 900% return on investment.
We've innovated to help brands and titles break through and make waves with the right audiences again and again. These featured stories are just a few of our favorites.
Still considered to be the gold standard of Twitch win-back campaigns, this collaboration with Amazon Games resulted in billions of minutes watched and a nearly 900% return on investment.
In 2022, we worked with Amazon and Twitch to organize a global campaign to get gamers hyped for Amazon's latest action RPG, Lost Ark. Months of close collaboration resulted in a record-shattering launch that (at the time) was the second best in Twitch history with 3.5 billion minutes viewed
Fans had been waiting seven long years for the latest addition of Borderlands. The hype couldn't have been higher. 2K Games tasked us with sustaining that hype beyond launch – and beyond traditional means.
To help this new indie title set sail, we needed to get creative with the creators we targeted. Our awareness campaign resulted in millions of minutes watched – and a massive return on investment.
In 2017, we worked with Warframe and Twitch Drops to generate hype around an expansion that literally took the game to new territory. The initiative was so successful that it broke Twitch – twice.